Brand Identity Elements: Brandmark and Logotype

Developed all elements of the branding for Ross Knight sculpture studio, QualiTrade.com financial institution online branding, AUTObodies: Speed, Sport, Transport MoMA exhibition, and Awakening Within psychotherapist's studio.

Awakening Within won the Logo Design Annual Award of Excellence from Graphic Design USA magazine.

The Museum of Modern Art Visual Identity

Collaborated with the Pantone Company and typographer Matthew Carter as part of the Musuem of Modern Art Graphic Design team to develop the new customized Pantone MoMA Red and MoMA Gothic display and text weights font for the re-opening, inspired by the new building designed by Japanese architect Yoshio Taniguchi. Managed new brand identity (logo, colours, and typefaces) for all internal and external visual communications.

The new MoMA Gothic display and text typefaces redrew by Matthew Carter. Project Design Director Ed Pusz.