Newsletter

Developed the concept and design for MoMA Staff Newsletter. First redesign version was published in Spring 2008.

The newsletter won awards for excellence from Graphic Design USA and American In-House Design Awards.

Public Calendar

Designed the monthly informational calendar of events to promote awareness of the Museum of Modern Art Film, Exhibition, and Program Calendar: Access Programs, Adult and Academic Programs, Affiliated Center, Audio Programs, Current Exhibitions, Film Calendar and exhibitions, Special Events, Upcoming Exhibitions, and Visitor Services information.

The calendar won the American In-House Design Award, Graphic Design USA and American Association of Museum's Publications Design Competition.

High volume printing project (as July of 2008, 48,000 copies printed). To minimize waste, printed on one sheet two sided of FSC-certified paper.

Above centre: As July of 2008, the monthly MoMA Public Calendar 48,000 copies printed. Publication includes eight languages: English, Français, Deutsch, Italiano, Español, Chinese, Japanese, and Korean.

Collateral Materials: Tickets and Cards

Developed and designed the Museum of Modern Art admission ticket and executive member cards, based on color constraints and limitations production.

Above: As July of 2008, 2.7 million tickets printed. P.S.1 MoMA Map and Ants artwork two versions printed on the back. Ticket art by Peter Kogler

Above: Instant Membership. The membership cards printed in the Museum lobby can be used immediately. The bar code holds information about member's guest and discount privileges at the MoMA Stores.

Brochure Cover

Managed the photo shoots to create a particular visual effect use high-end digital back camera. Image used by the Museum of Modern Art Retail, Marketing, and Education departments on their promotional brochures.

Photo by James Kuo.

40 Stories Book Design

In 2009, Toronto Christian Resource Centre (CRC) published 40 Stories. This memorable book, which includes 25 posters, honours the residents of 40 Oaks and the building itself—a bustling hub in Toronto’s Regent Park redevelopment. Design issues, the designer chose typefaces for the body text and headline allowing for a maximum word count per page in the golden section grid. 40 Stories is, primarily, general-interest publication. In overcoming the design challenge, art direction chose to make the text-heavy book appealing and universal by balancing words with contemporary, full-bleed photography, as well as by using a golden section grid design for the book structure and content presentation.

The inner photo images by John Beebe. Book design by James Kuo at Profis Communications.

Front cover

Back

Inner page

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