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Vogue China published a print-format media kit containing advertising rates and their editorial calendar annually, which would become dated as soon as it printed.
When Vogue China brought James in to work on their next kit, he suggested exploring a digital format, which would allow for the content to be updated easily and cost effectively. Working with the publisher and design director, James designed the media kit as an iPad app to provide its audience with an engaging, vivid presentation that generates hot-off-the-presses excitement.